Cartridge boards such as this example were an eye-catching complimentary advertisement provided to hardware and sporting goods stores by cartridge manufacturers to hang in their shops from the late 1800s to early 1900s, giving consumers a tangible representation of the wide range of cartridges they provided. These impressive cartridge display boards naturally make eye-catching display pieces in gun rooms, gun shops, homes, and businesses. Being one of the most well-known British cartridge manufacturers of the period, the Eley Brothers Limited firm would have wanted boards such as this hanging in as many retail locations as possible to compete with the other domestic and foreign counterparts on the market. This impressive board includes a range of sporting and military cartridges ranging from .22 caliber rimfire up to the impressive .577/500 Nitro Express, centered around a circle of paper shotgun shells, encircling an circle of varying Eley marked paper shotgun cards, surrounding a central "ELEY CARTRIDGES" marked wood plaque. A number of percussion cap tins, wads, and two cut away brass shotgun shells join the myriad, sitting atop a grey backdrop. The frame features the "ELEY" name across the top, with "S/P/O/R/T/I/N/G" running down the left and "M/I/L/I/T/A/R/Y" on the right side, and a pane of glass protecting the entire display, measuring 31 inches tall, 25 1/2 inches wide, and approximately one inch thick.

Exceptionally fine overall, with the display itself showing very minimal wear or fading, with the cartridges showing a very attractive, lightly aged patina, and the hardwood frame showing some light handling evidence.