Rare salesman's sample Coca-Cola cooler complete with cap catcher, bottle opener and four wheels (see image), along with two miniature Coca-Cola wooden bottle crates. Comes with the salesman's carrying case. The case has corner protectors. Complete with merchandising kit (several photographs showing how various establishments use/display Coca-Cola coolers), Coca-Cola carbonation computer, and a Coca-Cola cooler catalog.

The cooler is very fine, with upwards fo 75% of the paint remaining with some minor oxidation and handling marks. The wheels are bent. Most of the Coca-Cola logo remains. The case is good with minor wear and age cracking to the leatherette, with a missing latch. The merchandising kit and other items are very fine.