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Auction Date: May 5, 2017

Lot 549: "Shoot Them and Avoid Trouble " Framed Winchester Advertisement

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Full Screen
Sold For:
Extremely Rare Complete "Shoot Them and Avoid Trouble "Framed Winchester Shotgun Shells Advertising Print
Estimated Price: $5,500 - $8,500
Item Views 548 Bid Activity Average
Serial # ManufacturerNone ModelNone
TypeOther Gauge Catalog Page186
Barrel Finish Grip
Stock ClassOther RatingSee Condition
DescriptionThese prints were released in 1908 and were quickly recalled due to the ease of interpreting the tag line as calling for shooting the two black men rather than skunks, especially given the two are rather caricatured and the racial climate of the period. Most had the border with the writing removed before being re-shipped to Winchester dealers, and the vast majority of these prints have been disposed of in the last century. This rare example remains in outstanding condition and remains in the original format. The print is approximately 32 3/4 inches wide and 25 inches tall, and the frame is 44 3/8 inches wide and 36 3/8 inches tall. It depicts one man flushing a skunk out of a tree trunk with a stick and a dog and second man startled by the skunk. A double barrel percussion shotgun is leaning against the log. It is marked with "WINCHESTER SHOTGUN SHELLS" above the scene, "SHOOT THEM AND AVOID TROUBLE" below it, and "W" trademark logos on the sides.

ConditionVery fine with mild edge wear including some subtle tears. The imagery and text remains vibrant with very slight fading. The frame is very good with mild storage wear. This is an incredibly rare and fine piece of Winchester advertising history.
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SHIPPING CHARGES. All shipping charges must be paid by the successful bidder prior to delivery of the firearm. If Rock Island Auction (RIAC) is asked to ship the purchased lots, there will be a separate charge for such shipping. Shipping charges will be based upon what it costs RIAC to ship the purchased lots to the purchaser. All items must have shipping insurance; this insurance is mandatory. RIAC will not charge any labor charges for shipping. RIAC is not liable for any acts of omissions in packaging or shipping. Purchased lots handled by outside carriers or packers, including those RIAC may have recommended, may carry their own insurance and any claims for losses or damages should be addressed directly to the outside carriers or packers. RIAC will arrange for packing and shipping at RIAC’s earliest possible convenience. RIAC will attempt to ship as soon as possible; however, due to RIAC’s high volume of absentee bids, shipping can take up to two weeks after full payment is received. In the case of crating or any exceptional packaging, the purchaser will be charged RIAC’s cost from outside agents. Purchaser pays shipping, packing materials, and insurance charges. The shipping of any purchased items outside of the United States is hereby classified as “foreign export”. All foreign export is the sole responsibility of the purchaser.