This Is Who We Are And What We Do

Our digital marketing presence isn’t just growing, it’s exploding! Using a flexible approach to find what works best, we are not only reaching new, relevant audiences, but also discovering the best ways to engage them. Our social media channels are booming in a way our competitors cannot touch. This massive amount of exposure not only helps RIAC grow its list of consignors every single day, but also exposes those consignors items to an ever expanding group of collectors, shooters, hunters, and investors. Our powerful online presence means your guns get unprecendented exposure they simply cannot find anywhere else.

We have several options available to make transporting your items to our facility as painless as possible. Shipping will be the most efficient method when dealing with a small number of firearms. When shipping, it is important to remember that you do not need an FFL (Federal Firearms License). By law, the shipper is not required to have a license. Just securely pack the item and take it to a shipping service of your choice. We are happy to walk you step-by-step through this process. If you have a large collection of items to transport, we will be able to pick up your items with our D.O.T. certified drivers. In many cases, even for smaller collections, we can arrange a pickup next time we are in your area.

Each firearm that comes into RIAC is evaluated and described by one of our in-house specialists. Each description is comprehensive and honest. The high level of scholarship in each description translates to trusting, informed, and confident potential buyers who are ready to bid more agressively. Each firearm description is built on two major components: historical significance and a condition statement. We give as much history and background on each and every item as possible. When a piece comes with well documented history, we go above and beyond to tell the story. The other component that we include is a condition statement where the describer examines the piece from top to bottom and evaluates the condition of the item.

Catalog Production is responsible for the physical movement of consigned items and collections. We operate with many departments of the company to best present and market items going into auction. This includes the setup and presentation of items at the various gun shows RIAC attends, having the necessary photographs and descriptions, as well as placement and content of items in our catalogs. Our goal is to create the best possible catalog in our industry that exceeds the expectations of our consignors and clients.

Our marketing and advertising are second-to-none in the industry and are one of the reasons that RIAC sells 2-3 times more guns than our closest competitor! We also utilize an active internet presence not only in print advertising but with original content on our blog, social media accounts, weekly emails, and professionally produced YouTube videos.

The largest asset of our in-house marketing campaign is without a doubt our telemarketing division. Our brand new 150,000 square foot facility has allowed us luxuries that other auction houses can only dream about. One of these luxuries is a large customer service team whose one and only job is assist our clients. Due to our state-of-the-art auction software, we are able to track the purchasing habits of our customers and keep them informed of items to be sold at auction that hold particular interest for them.

Our preview hall was designed for one purpose: to provide potential buyers the most comfortable friendly and ideal conditions for viewing your collectible firearms. The 18,000 square foot preview space is equipped with state-of-the-art LED lighting along with plenty of natural light coming through multiple windows. Our preview is set up chronologically so items are easy to find and they are presented in attractive and methodically planned displays. Additionally every item is scanned into a custom designed location finder, so we can tell exactly where each item is displayed.

Our auction hall, much like our preview hall, was specifically designed for one purpose: to sell firearms. It features beautifully hand-built rosewood auctioneer’s podium and phone bank. The phone bank is designed to seat 30 phone bidders representing buyers from all over the world. Often, we will set up another 8 phone bidders on the opposite side of the room in order to accommodate phone bids being submitted in real time. The space is designed to comfortably seat 360 buyers with standing room in the rear. It is not uncommon to be at full capacity including standing room only to the tune of 400+ buyers in the auction hall at any given time. Additional features are the padded chairs and roomy aisle ways providing our buyers with the most comfortable buying atmosphere possible. Each lot is individually displayed on one of five large, high definition, flat screen television monitors along with a 90” Sharp Aquos HD Series LED Smart TV next to the podium. We provide lunch free of charge and all we ask for in return is a donation to a charity. In the summer we take advantage of our outside pavilion for barbeques where buyers gather for a bite and some gun talk.