This is a very desirable Winchester bullet board showing the iconic "Double W" pattern of cartridges. These cartridge boards would have been an eye-catching advertisement used by Winchester to grab the attention of customers in sporting goods stores around the country during the late 19th and early 20th centuries. This is one of the finest examples of these desirable Winchester advertising pieces we have had the pleasure of offering here at Rock Island Auction Company. A gold painted border is mounted around the green board which measures approximately 49 inches by 31 1/2 inches and a wood frame outside that. The board displays a dark green background, red and white lettering and vignettes of a duck, bear hunting scene, and a moose bust (see photograph). The display consists of a multitude of different cartridges and shotgun shells and nine containers of primers, each described below in white lettering. The back has the standard "PRESENTED WITH COMPLIMENTS/OF THE/Winchester Repeating Arms Co./PLEASE HANG IN A PROMINENT PLACE." label, and another label with "No 1873" in black ink. It remains mounted in the original oak outer frame which measures 39 3/4x57 1/4 inches overall. The .41 Swiss cartridge is detached but included separately.

Exceptionally fine overall, the board itself showing fantastic vibrant color with very minimal fading due to age and some scattered very light pin prick type flaking. The cartridges show an attractively aged patina overall and are all present, with the one cartridge detached but included separately as mentioned above. The frame is very fine with some mild handling/storage wear. These Winchester cartridge boards are incredibly desirable and make for a fantastic addition to a Winchester collection or gun room!