This advertisement displays the large variety of ammunition produced by Winchester from percussion caps up to the massive express cartridges and large gauge shot shells. The ammunition is displayed in a large "W" pattern, and additional cartridges are organized in star and circular patterns as well as lines of shot shells on the sides. The board displays a dark brown woodgrain background, "WINCHESTER/REPEATING ARMS CO." at the top in bold red and yellow lettering, a pair of ducks at center, and vignettes of two hunters in the woods with a Winchester rifle aimed at unseen game and a cowboy using his horse for cover as he engages a distant foe with his Winchester. A few assorted cartridges are absent from the board (see photograph). The frame is a custom replacement. The overall display measures approximately 35 x 48 inches.

Good, the board itself has a large horizontal crease across the middle with some associated minor cracking, some mild flaking around the edges, and a few other minor creases. The cartridges generally show an attractively aged patina with some scattered minor surface oxidation. The 20th century replacement frame is very good with some mild wear and scattered minor handling/storage marks. A desirable piece of Winchester advertising that would be a welcome addition to any fine Winchester collection!