Manufactured c. 1950s-1960s, this large sign would have been hung prominently outside sporting goods or gun stores throughout the country. The enameled sign is double sided featuring the "Winchester rider" prominently in full color near the center and the Winchester and Western trademarks in bright red at the bottom, all on a black background. It measures approximately 38 inches in diameter. Very good with patches of moderate enamel loss one side, while the other shows minimal loss. There are some scattered minor dings and dents around the edge.
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