An official Universal Pictures Co. advertisement for the 1950 motion picture "Winchester '73", starring James Stewart, Shelley Winters, Dan Duryea, and Stephen McNally. The film takes place in the American West of 1876 and centers around the journey of a prized "One of One Thousand" Winchester Model 1873 lever action rifle from one ill-fated owner to another. The film also helped to bolster the carrier of James Stewart as an actor, received a nomination for "Best Written American Western" from the Writers Guild of America, and was added to the National Film Registry by the U.S. Library of Congress in 2015. The poster is approximately the size of large window advertisements featured in the lobby of cinemas, showcasing upcoming films, showcasing James Stuart's character, grasping the sought after Winchester Model 73, in heroic cowboy posture standing large over a scene of settlers versus natives above the title line, with a scene of a town shootout and Shelley Winter's character in distress underneath. The bottom corners of the poster are marked "Copyright 1950 by Universal Pictures Co., Inc." and "PROPERTY OF NATIONAL SCREEN SERVICE CORP." along with "40351" and "50/400" written in ink. Encased in an attractive dark walnut display frame measuring 50 x 36 inches.