This is a very desirable 1897 pattern Winchester bullet board showing the iconic "Double W" pattern of cartridges. These cartridge boards were an iconic advertising piece of the late 19th and early 20th centuries that helped make Winchester a leader in both the firearms and ammunition industries. The display board is installed in a frame with a plain hardwood exterior and gold painted inner trim, with a visible area 48 inches wide and 31 1/2 inches tall. board which measures approximately 31 1/4 x 49 inches and a wood frame outside that. Dark green background with red and white lettering, featuring a mallard in flight on the left, a moose head on the right, and a scene of two hunters with a dead bear and a pair of Winchester rifles leaned against a downed trunk in the center. A wide variety of handgun, rifle and shotgun cartridges are mounted to the board, along with several tins of primers and caps, and three cutaway paper shotshells; all appear to be present and accounted for on the board. On the rear is an exposed hardwood support frame, with the attached backing paper tag noting the board as being "PRESENTED WITH COMPLIMENTS/OF THE/WINCHESTER REPEATING ARMS CO." and "No.996". Total dimensions are 57 inches wide, 40 inches tall, and approximately 2 1/2 inches deep.