This is a genuine 1958 re-release Universal Pictures Co. advertisement for the motion picture "Winchester '73", starring James Stewart, Shelley Winters and Dan Duryea, with Stephen McNally and others listed. Originally released in 1950, the film takes place in the American West of 1876 and centers around the journey of a prized "One of One Thousand" Winchester Model 1873 lever action rifle from one ill-fated owner to another. The film also helped to bolster the carrier of James Stewart as an actor, received a nomination for "Best Written American Western" from the Writers Guild of America, and was added to the National Film Registry by the U.S. Library of Congress in 2015. The poster is approximately the size of large window advertisements featured in the lobby of cinemas, showcasing upcoming films, showcasing James Stewart's character, grasping the sought after Winchester Model 73, in heroic cowboy posture standing large over a scene of settlers versus natives above the title line, with a scene of a town shootout and Shelley Winter's character in distress underneath. The bottom corners of the poster are marked "Copyright 1958 by Universal Pictures Co., Inc.", "Country of Origin U.S.A." and "PROPERTY OF NATIONAL SCREEN SERVICE CORP. Licensed for display only in connection with the exhibition of this picture at your theatre. Must be returned immediately thereafter" along with "11166" written in black ink and "R 58/26". The walnut frame measures approximately 43 5/8 x 29 1/2 inches, with the observable area of the print measuring 40 1/2 x 26 1/2 inches.

The poster is very fine, showing vivid colors, some minor fold lines visible, and minimal evidence of wear. The wood frame is also very fine. This is a must have accessory for a Winchester gun room!