Skip to main content
Rock Island Auction Company
AuctionsConsignmentLatestFAQAbout us
Log InCreate Account
Rock Island Auction CompanyRock Island Auction Company
Contact us
1-309-797-15001-800-238-8022[email protected]
Locations
Bedford, TX
3600 Harwood RoadBedford, Texas 76021, USA
Rock Island, IL
7819 42nd Street WestRock Island, Illinois 61201, USA
Hours
Monday - Friday8:00 a.m. - 5:00 p.m.
Navigation
AuctionsConsignmentLatestFAQAbout usAccount
More Info
Terms & ConditionsPrivacy PolicyJob postings & CareersOrder a catalogContact
Social media
© 2025 Rock Island Auction Company. RIAC believes that this website is accessible to the widest possible audience pursuant to the guidelines of the Americans with Disability Act. Click here for more information.
Healthcare Transparency in Coverage.
Disconnected
Unable to connect to live update server, attempting reconnection. If this persists, please try refreshing your browser.
Disconnected state indicated by at top of page. If you cannot see this icon, you are connected.
Rock Island Auction Company
Hello.
Please Log In, or .

Home
Auctions
Consignment
Latest
FAQ
About us

  • /Auctions...
  • /Catalog...
  • /Lot 18

Lot 18:1895 Vintage Winchester Single "W" Cartridge Board

August 15th, 2025|Bedford, TX
  • /Auctions...
  • /Catalog...
  • /Lot 18

Lot 18:1895 Vintage Winchester Single "W" Cartridge Board

August 15th, 2025|Bedford, TX
Estimated Price$40,000 - $70,000
Log In To Bid
Log In to use Wishlists
Share

Stunning and Rare, 1895 Winchester Single "W" Cartridge Board

Manufactured c. 1895, this is an outstanding example of an iconic Winchester advertising piece. These eye-catching bullet boards were a staple of advertising in the late 19th and early 20th century, being a piece that could both grab a customer's attention as well as show off the wide range of ammunition that was manufactured by Winchester. These sorts of advertisements would have been seen in hardware and sporting goods stores throughout the nation, with many being displayed for decades, taken for granted, and not viewed as collector's items, leaving few available to collectors today and even fewer still in extremely high condition like this example. This advertisement displays the wide range of ammunition produced by Winchester from percussion caps up to the massive express cartridges and large gauge shot shells. This is an extremely rare board as it has both 1894 and 1895 vintage (30 WCF and 25-35 WCF) and 1895 vintage (30 U.S.G. and .236 U.S.N.) cartridges as well as Winchester Leader 12 gauge shotgun shell. Also, the Rival sectional No. 12 metal lined and No. 10 blue Rival paper shot shells are all unique to this board. There are three versions of this board known to knowledgeable collectors, this being the last. The surviving number of this specific variation of bullet board is believed to be very small. The ammunition is displayed in a large single "W" pattern and additional cartridges are organized in star and circular patterns as well as lines of shotshells on the sides. The board displays a dark brown woodgrain background, "WINCHESTER/REPEATING ARMS CO." at the top in bold red and yellow lettering, a pair of ducks at center, and vignettes of two hunters in the woods with a Winchester rifle aimed at unseen game and a cowboy using his horse for cover as he engages a distant foe with his Winchester. All of the cartridges appear to be present and remain attached. The back of the board has the original "PRESENTED WITH COMPLIMENTS OF THE WINCHESTER REPEATING ARMS CO. PLEASE HANG IN A PROMINENT PLACE" paper label affixed to the top center. The overall display including the frame measures approximately 37 3/4 x 50 3/4 inches.

ConditionExcellent as partially restored for preservation purposes, the background of the board showing a very slightly darkened, attractively aged patina, very minimal wear or handling evidence, and all of the lettering and imagery remaining crisp and clear. The cartridges generally show a mellow, age-darkened patina. The frame is also excellent, with a couple very discreet, repairs, and showing an attractive patina.
Details
TypeOther
ClassOther

Item LocationBedford, TX
Views881
Catalog page21
Find MoreRelated Items
Lot 481Framed Sellier & Bellot Cartridge Display Board
View Lot
Lot 1014Antique Winchester Model 1873 Saddle Ring Carbine
View Lot
Lot 375Four Winchester Advertisement Prints
View Lot
Lot 3070Large Winchester Illuminated Neon Sign Advertisement
View Lot
Show More