This advertisement displays the large variety of ammunition produced by Winchester from percussion caps up to the massive express cartridges and large gauge shot shells. The ammunition is displayed in a large "W" pattern and additional cartridges are organized in star and circular patterns as well as lines of shotshells on the sides. The board displays a dark brown woodgrain background, "WINCHESTER/REPEATING ARMS CO." at the top in bold red and yellow lettering, a pair of ducks at center, and vignettes of two hunters in the woods with a Winchester rifle aimed at unseen game and a cowboy using his horse for cover as he engages a distant foe with his Winchester. A few assorted cartridges are absent from the board (see photograph, some included loose). The back of the board has the original "PRESENTED WITH COMPLIMENTS OF THE WINCHESTER REPEATING ARMS CO. PLEASE HANG IN A PROMINENT PLACE" paper label affixed to the center. The overall display measures approximately 51 x 38 inches.