This very interesting and highly attractive Smith & Wesson advertising tapestry dates to the early 20th century, measures 48 x 65 inches, and is the first of its kind that we have seen. As a tapestry, it is certainly the most unusual type of U.S. firearms manufacturer advertisement we have cataloged. The consignor reports that this advertisement was found hanging on a wall of a gun shop in Switzerland some 40 years ago. This advertisement features large and bold graphics touting S&W revolver accuracy and encourages customers to send away for a company catalog and noting in “12 different styles.” Listed is the Stockbridge Street, Springfield mailing address. The now legendary Smith & Wesson opened in 1857 and operations began in a small rented shop on 5 Market Street, Springfield, MA, but high demand for its Model 1 revolver forced S&W to expand to a new location on Stockbridge Street. The four-story factory on Stockbridge Street was completed in 1860 and demolished over 100 years later in the early 1970s. Construction for the current S&W plant located on Roosevelt Avenue began in the 1940s.