Skip to main content
Rock Island Auction Company
AuctionsConsignmentBlogFAQNewsAbout Us
Create Account
Login
AuctionsConsignmentBlogFAQNews & EventsAbout Us
Login
Create Account

History Lives Here

Rock Island Auction Company
1-309-797-15001-800-238-8022[email protected]
RIAC Rock Island
7819 42nd Street West
Rock Island, Illinois 61201, USA
8:00am - 5:00pm, Mon - Fri
RIAC Bedford
3600 Harwood Road
Bedford, Texas 76021, USA
8:00am - 5:00pm, Mon - Fri
Navigation
  • Auctions
  • Consignment
  • Blog
  • FAQ
  • News
  • About Us
More Info
  • Terms & Conditions
  • Privacy Policy
  • Job Postings & Careers
  • Contact
  • Order a Catalog
© 2025 Rock Island Auction Company. RIAC believes that this website is accessible to the widest possible audience pursuant to the guidelines of the Americans with Disability Act. Click here for more information.
Healthcare Transparency in Coverage.
  • Auction Catalog #88
  • Lot #60
Lot #59
Lot #61

Lot 60: Theodore Roosevelt Themed Metal Schlitz Beer Sign

Rare Theodore Roosevelt Themed Metal Schlitz Beer Self Framed Tin Advertising Sign

Auction Location: Rock Island, IL

Auction Date: May 19, 2023

Lot 60: Theodore Roosevelt Themed Metal Schlitz Beer Sign

Rare Theodore Roosevelt Themed Metal Schlitz Beer Self Framed Tin Advertising Sign

Auction Location: Rock Island, IL

Auction Date: May 19, 2023

Estimated Price: $2,000 - $3,500
Price Realized:
Login to view
Login to view

Rare Theodore Roosevelt Themed Metal Schlitz Beer Self Framed Tin Advertising Sign

Manufacturer: None
Model: None
Type: Other
Gauge:
Barrel:
Finish:
Grip:
Stock:
Item Views: 2369
Item Interest: Active
Catalog Page: 61
Class: Other
Description:

The Joseph Schlitz Brewing Company was at one time the biggest brewery in the United States. Their tag line "The beer that made Milwaukee famous." could be found on advertisements across the country as the beer of choice for many people of all walks of life. Schlitz is most famous, however, for being the beer taken by former president Theodore Roosevelt on his historic Smithsonian-Roosevelt Expedition. This metal advertisement shows a younger Spanish American War Rough Rider Roosevelt standing in military uniform with a bottle of Schlitz beer in his left hand and a full glass as to give a toast in his right. Below him the advertisement reads ""Hits/The Mark"/Schlitz/THE BEER/THAT MADE MILWAUKEE FAMOUS". The raised edge of the sign is painted to give the appearance of a wooden frame. The sign measures 9 1/2x21 1/2 inches.

Rating Definition:

Excellent with a couple handling marks and light surface oxidation where the metal has been exposed. The image retains a vibrant coloration.



Customer Product Questions

There are currently no customer product questions on this lot

    Related Items

    Lot #39: Big Game Hunting Books by President Theodore Roosevelt

    Lot #290: Four Brodie Pattern Military Helmets

    Lot #197: British Military Proofed Axe Head

    Lot #304: Collection of Artifacts from the First Allied Airborne Army

    Lot #310: Four U.S. M1 Helmets

    Lot #763: Four U.S. M1 Helmets