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  • /Lot 60

Lot 60:Theodore Roosevelt Themed Metal Schlitz Beer Sign

May 19th, 2023|Rock Island, IL
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  • /Lot 60

Lot 60:Theodore Roosevelt Themed Metal Schlitz Beer Sign

May 19th, 2023|Rock Island, IL
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Estimated Price$2,000 - $3,500
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Rare Theodore Roosevelt Themed Metal Schlitz Beer Self Framed Tin Advertising Sign

The Joseph Schlitz Brewing Company was at one time the biggest brewery in the United States. Their tag line "The beer that made Milwaukee famous." could be found on advertisements across the country as the beer of choice for many people of all walks of life. Schlitz is most famous, however, for being the beer taken by former president Theodore Roosevelt on his historic Smithsonian-Roosevelt Expedition. This metal advertisement shows a younger Spanish American War Rough Rider Roosevelt standing in military uniform with a bottle of Schlitz beer in his left hand and a full glass as to give a toast in his right. Below him the advertisement reads ""Hits/The Mark"/Schlitz/THE BEER/THAT MADE MILWAUKEE FAMOUS". The raised edge of the sign is painted to give the appearance of a wooden frame. The sign measures 9 1/2x21 1/2 inches.

ConditionExcellent with a couple handling marks and light surface oxidation where the metal has been exposed. The image retains a vibrant coloration.
Details
TypeOther
ClassOther

Item LocationRock Island, IL
Views2490
Catalog page61
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