The Joseph Schlitz Brewing Company was at one time the biggest brewery in the United States. Their tag line "The beer that made Milwaukee famous." could be found on advertisements across the country as the beer of choice for many people of all walks of life. Schlitz is most famous, however, for being the beer taken by former president Theodore Roosevelt on his historic Smithsonian-Roosevelt Expedition. This metal advertisement shows a younger Spanish American War Rough Rider Roosevelt standing in military uniform with a bottle of Schlitz beer in his left hand and a full glass as to give a toast in his right. Below him the advertisement reads ""Hits/The Mark"/Schlitz/THE BEER/THAT MADE MILWAUKEE FAMOUS". The raised edge of the sign is painted to give the appearance of a wooden frame. The sign measures 9 1/2x21 1/2 inches.