Lot #59
Lot #61

Lot 60: Theodore Roosevelt Themed Metal Schlitz Beer Sign

Rare Theodore Roosevelt Themed Metal Schlitz Beer Self Framed Tin Advertising Sign

Auction Location: Rock Island, IL

Auction Date: May 19, 2023

Lot 60: Theodore Roosevelt Themed Metal Schlitz Beer Sign

Rare Theodore Roosevelt Themed Metal Schlitz Beer Self Framed Tin Advertising Sign

Auction Location: Rock Island, IL

Auction Date: May 19, 2023

Estimated Price: $2,000 - $3,500
Price Realized:

Rare Theodore Roosevelt Themed Metal Schlitz Beer Self Framed Tin Advertising Sign

Manufacturer: None
Model: None
Type: Other
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Item Views: 960
Item Interest: Active
Catalog Page: 61
Class: Other
Description:

The Joseph Schlitz Brewing Company was at one time the biggest brewery in the United States. Their tag line "The beer that made Milwaukee famous." could be found on advertisements across the country as the beer of choice for many people of all walks of life. Schlitz is most famous, however, for being the beer taken by former president Theodore Roosevelt on his historic Smithsonian-Roosevelt Expedition. This metal advertisement shows a younger Spanish American War Rough Rider Roosevelt standing in military uniform with a bottle of Schlitz beer in his left hand and a full glass as to give a toast in his right. Below him the advertisement reads ""Hits/The Mark"/Schlitz/THE BEER/THAT MADE MILWAUKEE FAMOUS". The raised edge of the sign is painted to give the appearance of a wooden frame. The sign measures 9 1/2x21 1/2 inches.

Rating Definition:

Excellent with a couple handling marks and light surface oxidation where the metal has been exposed. The image retains a vibrant coloration.



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